Saturday, March 17, 2012

PR Challenge: What would you do?

Your role is the public relations professional and you work on a team for a budding soda company in your local area. According to the company, it's all about getting their name out to the public. It's your job to help create and plan several events on the company's behalf.

The problem?

You are approached by a few media stating that their research indicates that one of the ingredients in the soda is harmful. What do you do?

First off: Don't apologize or give away any information. You don't know what they're talking about and need clarification. Perhaps state that you do not believe that is the case, but that you will look into it and get back to them.

Talk to your supervisor or whoever is above you. They will be able to lead you in the right direction.

Prepare to write a press release or organize a press conference to address the issue. If it is harmful, what will the company do to change it? If it isn't harmful, assurances with statistics are important to provide.

Being TRANSPARENT is very important to a company's image. It will allow the media and public to trust you and the company more.

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